| The demand for yoga products has sky- rocketed in | | | | pass on these discounts to enthusiastic buyers. |
| the past few years, especially in the developed | | | | Adopting the online route is also a cost effective way |
| markets of the west and some parts of the Southern | | | | to procure yoga products. Online retailing eliminates the |
| Hemisphere like Australia, New Zealand etc. The | | | | possibility of intermediaries and therefore users can be |
| presence of Indian diaspora in many continents of the | | | | assured of significant discounts while purchasing yoga |
| world has helped immensely in the popularization of | | | | products from online retailers. Online retailers are the |
| yoga not just as a form of exercise but as a way of | | | | perfect medium for purchasing yoga items which do |
| life. | | | | not require users to touch and feel the products |
| In order to cater to this latent demand, savvy Indian | | | | before buying them like books, CD's, DVD's, flower |
| businessmen have turned into exporters of Yoga | | | | essences, incense etc. Unlike consumer durables, most |
| products. By leveraging their contacts amongst | | | | yoga items like yoga mats, bolsters, bags, straps, |
| overseas vendors these exporters have created | | | | clothes etc can easily be purchased from the net |
| outlets for sale of their goods in overseas markets. It is | | | | without the need for users to go in for a 'touch and |
| a mutually beneficial situation for both as exporters get | | | | feel' exercise to judge quality. |
| new markets, while buyers get yoga products at | | | | Online retailers offer a replacement guarantee to |
| deeply discounted prices. They have opened up | | | | users who are not satisfied with the delivered items. |
| appealing store fronts to capture the imagination of | | | | In-built online payment gateways carry a certificate of |
| buyers based in India and abroad. | | | | authenticity from trusted third party agencies. So users |
| Yoga products like mats, videos, CD's, DVD's, flower | | | | can be assured of safety and privacy of financial data |
| essences, candles and other similar products which | | | | while transacting online. Online retailers usually align with |
| assist in meditation and exercise are in high demand | | | | vendors who have a strong distribution backbone and |
| from developed countries where these items are quite | | | | can deliver the desired products across geographical |
| costly. Users have the option of buying yoga products | | | | boundaries. Buyers have the convenience to order |
| online or from vendors who import yoga products | | | | products from any location and obtain delivery within |
| from India in bulk. By procuring goods in bulk; vendors | | | | two or three working days. |