| SEO can be broken down into 2 main categories - | | | | column (in a search results page) to select the "exact" |
| on-page and off-page, also called on-site and off-site | | | | option for more precise results. The results will show |
| SEO. This article focuses on on-page SEO for a yoga | | | | you how many searches are performed for many |
| business such as a yoga studio to improve a yoga | | | | related keywords and keyword phrases. |
| business marketing campaign. | | | | You want to try a variety of searches; some with |
| What is on-page SEO? | | | | your geographic terms, and some without. Don't be |
| It's researching and properly placing key search terms | | | | discouraged if phrases with geographic terms have |
| in each page of your website. Key search terms are | | | | very few monthly searches (i.e. 50); if it shows a |
| also called keywords. | | | | number that's great. Remember that specific |
| It's critical that your yoga studio website use the very | | | | geographic search phrases (i.e. "Bellingham Yin Yoga") |
| keywords that your prospective students will use to | | | | with your yoga style will likely rank very well. That |
| search for the yoga services they want. If your | | | | means those 50 searches in the future will list your site. |
| website is found by people who aren't interested in | | | | Where to place keywords in your site? |
| your site, then you don't have the optimal search | | | | Your keywords, including phrases, must be placed the |
| terms. | | | | meta titles, headings, and used in the written content of |
| Keyword research is a refining process. It's never | | | | a web page. Every page in your website is an |
| perfect; it's a constant work in progress. You measure | | | | optimization opportunity. Do not solely optimize your |
| success by results. Results are the number of visitors | | | | home page. For any yoga studio, you should be able to |
| to your website and the percentage of visitors who | | | | create a list of 50 to 100 keywords / phrases. |
| contact your yoga studio. | | | | Here's the thing, each web page in your site should |
| What are good keywords for a yoga business? | | | | have no more than 2 to 3 keywords. 1 if your |
| A good starting point for keyword research for a | | | | keyword phrase is 5 or more words. This means you |
| yoga studio is thinking of the required keywords in 2 | | | | must methodically plan out on which pages you will |
| categories: | | | | place which keyword phrases. |
| - Your location: your town, the nearest large city, | | | | Now you can see why a blog is so valuable; you can |
| surrounding towns, your county, your state, and any | | | | create as many new posts as you want and each |
| other commonly referred to geographic names in your | | | | post can be optimized for a new keyword phrase. |
| area. | | | | Take for example a 15 page website with a blog that |
| - The yoga styles you teach: yin yoga, hatha yoga, | | | | has 50 posts. This site has a total of 65 web pages. If |
| kundalini, Bikram, etc. | | | | each page (a post is a page) has 2 keyword phrases, |
| - General benefits: yoga, meditation, wellness, health, | | | | that site is optimized for 130 keyword phrases. Without |
| fitness, yogi, yoga teacher training, etc. | | | | the blog, the site could only be optimized for 30 |
| Keep in mind that the term "keyword" refers to a | | | | keyword phrases. |
| single work and phrases. | | | | That is an overview of on-page, aka on-site SEO for |
| Where to research the best keywords? | | | | a yoga business. Remember, on-page SEO is only |
| Google AdWords is a free keyword research | | | | part of the SEO equation; off-page SEO is equally, if |
| resource. I use it all the time. It's simple, fast, and free. | | | | not more important than on-page SEO for building tons |
| Be sure under "match type" at the top of the right | | | | of quality traffic to your site and blog. |