| The beginning of September is a busy time for Yoga | | | | neighborhood, there may be a limited demand for |
| teachers and Yoga studios in North America. This is | | | | Senior Yoga classes. |
| the time of year when children go back to school and | | | | This may sound like common sense, but sometimes |
| parents make decisions about activities for the next | | | | we lack the information needed to understand the |
| nine months. Whether there are more resolutions, | | | | niche markets within our specific communities. If you |
| made during September or January, is a subject for | | | | receive numerous requests for a specific type of |
| debate. | | | | Yoga, you should have a workshop, which meets one |
| Bearing this in mind, many Yoga studios design | | | | to three times, to see if there is a real demand for it. |
| advertisements, flyers, brochures, mailers, and web | | | | We often confuse ourselves by thinking our studios |
| sites for prospective students' needs. In this time of | | | | should be structured like a general store. There is |
| plenty, after the "long lonely summer," some Yoga | | | | nothing wrong with having a variety of Yoga styles to |
| teachers scramble to accommodate every perceived | | | | choose from, but there is no need for every program, |
| student need. | | | | if some classes do not attract students. |
| Some studios tie up crucial funds in Yoga mats and | | | | In some cases, the classes are in direct competition |
| equipment. While it is true that you should have props | | | | with each other. For example: If you have beginners, |
| available, there is no logic in buying Yoga mats for | | | | gentle, restorative, and rehabilitative on the list, you |
| more money than your students will pay at the local | | | | must give an in-depth explanation as to how they are |
| retail store. Letting Yoga supplies sit in a closet, unused | | | | different from each other. How will they help a student |
| for five years, is a waste of space, time, and funds. | | | | who knows nothing about Yoga? |
| About new Yoga classes: Do design classes and | | | | It is important to listen to the opinion of someone who |
| workshops to meet needs that are in demand within | | | | knows nothing about Yoga. We often forget how we |
| your local community. If you live in a predominantly | | | | originally perceived Yoga. It must be remembered that |
| retired community, there may not be a large demand | | | | the term "beginner," is a reflection of a lack of |
| for Power Yoga, Kids Yoga, and Prenatal Yoga. On | | | | knowledge. Therefore, we must design our brochures |
| the other hand, if you live in the heart of a college | | | | and classes for beginners. |