| Most yoga teachers and yoga studios have pretty | | | | studio or practitioner and model your website after |
| nice websites. That is great but the problem is most of | | | | them. Do not attempt to reinvent, instead opt for the |
| this websites don't bring sale. Those who gain success | | | | tried and tested marketing strategies. |
| in yoga marketing through the web have learned | | | | - Never waste your time creating a custom logo for |
| simple techniques to market yoga website, so that | | | | your yoga business. It won't matter unless you are a |
| appears on the first page of search engine results. | | | | big brand. |
| People now use the Internet in the same manner as | | | | - Include your physical address at the bottom of every |
| their yellow pages phonebook a decade or two ago. | | | | web page on your website. Google identifies your |
| They simply input into search engines relevant | | | | address and whenever anyone types in say "Yoga |
| keywords in the search box to find the information | | | | Brighton", you would appear in the list for you are |
| they need and rarely pass first page of Google | | | | among the establishments present in the area. The |
| search. So knowing those simple strategies is a must | | | | more your address appears, the more Google and |
| for your yoga business. | | | | Yahoo will recognize it as your real physical address. |
| - Marketing yoga online begins by creating a website. | | | | - Clarify tabs and links in your website. For example, a |
| - I highly recommend using Wordpress as your content | | | | student is in search of instructors fit for a certain style, |
| management system. | | | | there would be a link in your website clearly saying |
| Remember do not simply ask someone with | | | | "yoga teachers". Remember a good website design |
| knowledge of web design to create a pretty website. | | | | keep links simple, brief, and organized. |
| No matter how pretty it is, without the right content, it | | | | - Place a title on top of your website including a 1 or 2 |
| still will not earn a top spot in search engines. The | | | | line summary of what you offer. Highly ideal for yoga |
| program Wordpress is widely used online for its | | | | marketing is including the word "yoga" a number of |
| affordability and speed which would surely keep your | | | | times as possible in the title and the description. |
| website up and running, plus Google favours | | | | Make sure the title and description is in real text not a |
| WordPress. | | | | graphic image. Search engines only see text, it cannot |
| - Find an already established website from a yoga | | | | read graphic images. |